BRAZIL
Name : Fazly Yuser
Age : 20
Nationality : Brazil
Cover Boy : 2011
Name : Fazly Yuser
Age : 20
Nationality : Brazil
Cover Boy : 2011
Lionel Messi Best Of the Best
Lionel Messi tercatat Kembali dalam buku rekor.
10 Makanan Indonesia di Luar Negeri
Makan khas indonesia di berbagai negara luar.
10 Cewek Manis Dan Kota Terkenalnya
Kota Kota Terkenal Di Indonesia Dengan Cewek Manisnya.
Beberapa Tips Agar Tidak Ditilang Polisi
Beberapa cara yang bisa diterapkan jika terkena tilang polisi.
Tempat-Tempat Di Bumi Yang Terasa Asing
10 Tempat di bumi yang terasa berbeda dari biasanya.
Selasa, 04 Oktober 2011
Selasa, 05 Juli 2011
Cita-Cita Terpendam Kyai Sejuta Umat - Zainuddin MZ
Rank News : Kerabat, pejabat dan juga teman-teman dekat Zainuddin MZ memiliki kenangan tersendiri terhadap kyai sejuta umat itu. Salah satunya adalah rekannya sesama pendakwah yakni ustad Ahmad Al Habsy. Menurut ustad muda ini, Zainuddin memiliki cita-cita yang belum kesampaian demi memajukan dunia dakwah.
Dirinya pun sempat terkejut saat Zainuddin mengungkapkan cita-citanya itu. Al Habsy mengungkapkan Zainuddin bercita-cita untuk memiliki helikopter. Ia berharap dengan mempunyai helikopter, maka para ustad bisa memberikan ceramah di kota-kota kecil yang mungkin tak terjangkau melalui transportasi darat.
"Cita-citanya ingin memiliki helikopter. Agar para ustad bisa pergi ke mana-mana untuk berdakwah dengan lebih mudah," kata Al Habsy saat ditemui usai pemakaman Zainuddin MZ di bilangan Gandaria, Jakarta Selatan.
Dirinya pun sempat terkejut saat Zainuddin mengungkapkan cita-citanya itu. Al Habsy mengungkapkan Zainuddin bercita-cita untuk memiliki helikopter. Ia berharap dengan mempunyai helikopter, maka para ustad bisa memberikan ceramah di kota-kota kecil yang mungkin tak terjangkau melalui transportasi darat.
"Cita-citanya ingin memiliki helikopter. Agar para ustad bisa pergi ke mana-mana untuk berdakwah dengan lebih mudah," kata Al Habsy saat ditemui usai pemakaman Zainuddin MZ di bilangan Gandaria, Jakarta Selatan.
Minggu, 26 Juni 2011
Pele : Messi Harus Cetak Ribuan Gol Untuk lewati saya.
Rank News : Legenda sepak bola asal brazil Edison Arantes do Nascimento atau yang lebih di kenal dengan panggilan Pele bebearpa waktu lalu kembali mengeluarkan komentar pedasnya terhadap pemain asal argentina Lionel Messi yang sekarang bersinar di klub Barcelona, pele berpendapat pemain Barca itu belum bisa di sejajarkan dengan dirinya.
Memang tak di pungkiri klau Messi sekarang bersinar di dunia sepak bola dan berhasil memikat publik dengan aksinya yang mengagumkan. karir Messi yang di mulai dari Jebolan Masia-Akademi junior Barcelona, dan bergabung ke tim seniornya pada tahun 2004 yang lalu. Hingga sekarang messi berhasil mengoleksi total 15 gelar juara, yang di angkat dari 5 La Liga, $ Piala Super Spanyol, 3 Liga Champions, dan sebuah trofi Copa del Ray, Piala Super Eropa, dan piala dunia antar klub. Selama tujuh musim memperkuat Blaugrana, Messi juga telah melesakkan ratusan gol atau tepatnya 269 gol dan sukses meraih berbagai penghargaan individu seperti Pemain Terbaik Dunia pada tahun 2010. Dengan rentetan prestasi yang ditorehkannya, Messi pun diyakini banyak kalangan pantas menyandang predikat pemain terbaik sepanjang masa.
Sabtu, 25 Juni 2011
Harry Potter Dalam Edisi E-Book , Akhirnya Dirilis
Rank News : Siapa yang tak kenal dengan filem yang berjudul Harry Potter, Sekarang ada kabar gembiara datang dari sang penulis novelnya J.K. Rowling, yang mengumumkan tentang situs pottermore.com akan mejual secara resmi novel Harry Potter dalam edisi e-book. Rowling mengatakan ada hubungan yang spesial dengan para penggemar Harry Potter secara online.
Penjualan Novel Harry Potter yang demikian deras setelah seri terakhir di rilis ampat tahun lalu. karna alasan yang sama lah edisi e-book akan di pasarkan, mereka meyakini bahwa edisi e-book juga akan laris seperti edisi bukunya.
Meski begitu, keberadaan e-book memunculkan kekhawatiran di kalangan pemilik toko buku tradisional. Pasalnya, selama ini novel 'Harry Potter' menjadi magnet bagi pembaca berusia muda untuk datang ke toko mereka.
"Jika seseorang menjual bukunya sendiri, saya bisa memahami itu. Namun hal tersebut sedikit mengejutkan saya bahwa penerbit akan memotong kami keluar dari sirkulasi. Itu membuat kami sulit," ungkap manajer Toko Buku Anak Hicklebee, Ann Seaton.
Meski begitu, keberadaan e-book memunculkan kekhawatiran di kalangan pemilik toko buku tradisional. Pasalnya, selama ini novel 'Harry Potter' menjadi magnet bagi pembaca berusia muda untuk datang ke toko mereka.
"Jika seseorang menjual bukunya sendiri, saya bisa memahami itu. Namun hal tersebut sedikit mengejutkan saya bahwa penerbit akan memotong kami keluar dari sirkulasi. Itu membuat kami sulit," ungkap manajer Toko Buku Anak Hicklebee, Ann Seaton.
Sabtu, 11 Juni 2011
Thanko HDMDVC73 Compact Full HD camera
Thanko HDMDVC73 Compact Full HD camera made with a small desains that can be put into the pocket, this camera can record video in 1080p Full HD quality at 30fps, can also shoot VGA-quality video camera on 6fps, this camera does not provide internal memory but offers a micro SDHC flash card up to 32GB, this camera is also equipped with an HDMI port for connecting your HDTV displays results in a video.
Thanko HDMDVC73 Compact Full HD Camera Thanko expected to hit the stores later this month. This is expected to cost around 12,800 Japanese Yen or approximately U.S. $ 160
Mouse Nirkabel Genius Traveler 9000
laptops and notebooks currently owns interest in almost all countries, and mostly used by mobile users, so pheripheral companies should also be designed accordingly. Supporting devices like a mouse though must also comply with the wishes of the users, because the reason that so Genius creates a new migrants BlueEye-tracking Traveler 9000 Wireless Mouse. BlueEye-tracking Genius Traveler 9000 Wireless Mouse. Features pico small USB receiver that operates at a frequency of 2.4 GHz RF interference free. This mouse is equipped with 1200 dpi optical that helps it move with the lancer, and allowed her to move on nearly every surface. This wireless mouse uses a single alkaline AAA batteries in added comfort, in another case is also designed for the mouse to move left and right with the lancer, the wireless mouse is still marketed in the U.S. and Canadian markets, in terms of its own costs in respect of this mouse around US. $ 30.
Jumat, 10 Juni 2011
Richo Camera Digital Compak
Many of them think in the present that camera digital device is sensitive goods. But that now is the digital camera was developed with couples who have some level of toughness, it is evident on a new digital camera from Richard PX series compact digital camera, the camera is capable of water and dust resistant.
Richo camera PX digital camera, designed with a design that has proven capable of water and dust resistant, the camera is also equipped with 16MP CCD sensor and lenca 28-4mm with a 5x optical zoom.
Richo camera PX will soon be marketed in Japan late June, the pricing there is no info that states the price of these cameras
Richo camera PX digital camera, designed with a design that has proven capable of water and dust resistant, the camera is also equipped with 16MP CCD sensor and lenca 28-4mm with a 5x optical zoom.
Richo camera PX will soon be marketed in Japan late June, the pricing there is no info that states the price of these cameras
Kamis, 09 Juni 2011
Sony Digital Camera Nex-C3
Sony digital camera companies out recently that said is the smallest camera ever, Sony issued a fotograpis best quality on the camera's smallest digital SLR, the camera that is named Nex-c3 were able to attract the attention of many enthusiast photographers to have it, with the camera photographers desired image quality is very satisfactory.
New camera sony made Nex-C3 with APS HD 16.2MP CMOS sensor, this camera is also equipped with HD video recording which is equipped with an interface that makes the quality of this picture is more complicated gabar even for photographers chasuble.
Sony Nex-C3 looks more unique compared with other cameras of its size that looks smaller and lighter, with heavy weights totaling 225 grams.
New camera sony made Nex-C3 with APS HD 16.2MP CMOS sensor, this camera is also equipped with HD video recording which is equipped with an interface that makes the quality of this picture is more complicated gabar even for photographers chasuble.
Sony Nex-C3 looks more unique compared with other cameras of its size that looks smaller and lighter, with heavy weights totaling 225 grams.
Kamis, 19 Mei 2011
10 Fenomena Keanehan Yang Terjadi Di Otak Manusia
Rank News : Sampai saat ini masih banyak misteri yang belum terungkap dari pikiran kita. Para ahli memang bisa menjelaskan fenomena-fenomena aneh dari pikiran kita tapi masih belum tahu dari mana asal semua itu. Mungkin kalian pernah mengalami beberapa fenomena di bawah ini.Penasaran ?
1. Déjà Vu
Déjà Vu adalah perasaan ketika kita yakin pernah mengalami atau menyaksikan suatu kejadian sebelumnya, kamu merasa peristiwa itu sudah pernah terjadi dan berulang lagi. Hal ini diikuti dengan perasaan familiar yang kuat, takut dan merasa aneh. Kadang “kejadian sebelumnya” itu dikaitkan dengan mimpi, tapi kadang juga timbul perasaan yang mantap kalau kejadian tersebut benar-benar terjadi di masa lalu.
2. Déjà Vécu
Déjà Vécu adalah perasaan yang lebih kuat dari Déjà Vu. kalau Déjà Vu kita merasa sudah pernah melihat kejadian sebelumnya, tapi dalam Déjà Vécu kita akan mengetahui peristiwa tersebut jauh lebih detail, seperti mengingat bau dan suara-suara pada kejadian tersebut.
Déjà Vécu adalah perasaan yang lebih kuat dari Déjà Vu. kalau Déjà Vu kita merasa sudah pernah melihat kejadian sebelumnya, tapi dalam Déjà Vécu kita akan mengetahui peristiwa tersebut jauh lebih detail, seperti mengingat bau dan suara-suara pada kejadian tersebut.
7 Pertanyaan Yang Dapat Menyulitkan Para Ilmuan
Rank News :Pertanyaan-pertanyaan yang dapat menyulitkan berbagai ilmuan di dunia :
1. Apakah anjing memiliki rasa humor?
Ilmuwan meneliti inteligensi binatang, mereka semakin mengakui suatu pandangan demikian: perilaku binatang bukan hanya bereaksi secara insting, tapi suatu reaksi bawah sadar, substansi pemikiran mereka membuatnya memiliki kemampuan merasakan suka, marah, sedih dan gembira bahkan rasa humor melalui organ sensornya. Misalnya peneliti telah mendapati, bahwa gajah dapat mengenali dirinya dalam cermin (banyak anak-anak yang belum tentu dapat berbuat seperti demikian) orang utan (atau mungkin sejumlah unggas) dapat belajar sejumlah bahasa tingkat permulaan serta membuat suatu peralatan yang rumit. Bisa dibayangkan, jika burung dapat membuat cantolan (kait) dengan kawat listrik, untuk dipakai mengait makanan dari kaleng, maka bukankah sangat kejam kalau menggunakan mereka sebagai percobaan yang menyiksa?
1. Apakah anjing memiliki rasa humor?
Ilmuwan meneliti inteligensi binatang, mereka semakin mengakui suatu pandangan demikian: perilaku binatang bukan hanya bereaksi secara insting, tapi suatu reaksi bawah sadar, substansi pemikiran mereka membuatnya memiliki kemampuan merasakan suka, marah, sedih dan gembira bahkan rasa humor melalui organ sensornya. Misalnya peneliti telah mendapati, bahwa gajah dapat mengenali dirinya dalam cermin (banyak anak-anak yang belum tentu dapat berbuat seperti demikian) orang utan (atau mungkin sejumlah unggas) dapat belajar sejumlah bahasa tingkat permulaan serta membuat suatu peralatan yang rumit. Bisa dibayangkan, jika burung dapat membuat cantolan (kait) dengan kawat listrik, untuk dipakai mengait makanan dari kaleng, maka bukankah sangat kejam kalau menggunakan mereka sebagai percobaan yang menyiksa?
2. Bagaimana asal muasal kehidupan?
Kalau anda ingin mempersulit seorang ahli biologi, anda cukup menanyakan bagaimana asal muasal kehidupan ini. Sejak 150 tahun silam, Darwin terus berpikir dan menurutnya bahwa segala kehidupan di atas bumi berasal dari prebiotic soup.
Kalau anda ingin mempersulit seorang ahli biologi, anda cukup menanyakan bagaimana asal muasal kehidupan ini. Sejak 150 tahun silam, Darwin terus berpikir dan menurutnya bahwa segala kehidupan di atas bumi berasal dari prebiotic soup.
Rabu, 04 Mei 2011
Voyager Siap Untuk Memasuki Ruang Antar Bintang
Rank News : Sudah hampir 30 tahun dua buah satelit Voyager milik nasa meninggalkan bumi, dan kini sudah tiba di ujung tata surya. Kedua satelit yang misi utamanya sebenarnya telah berakhir pada tahun 1980 dan 1989 lalu itu, kini voyager siap memasuki ruang antar bintang (interstellar space).“Sangat luar biasa,” kata Ed Stone, Voyager Project Scientist asal California Institute of Technology yang telah memantau misi Voyager sejak tahun 1972, seperti dikutip dari Cosmosmagazine, 2 Mei 2011. “Selama ini, Voyager 1 dan 2 selalu menghasilkan penemuan baru. Setiap temuan mengubah cara pandang kita terhadap dunia lain,” ucapnya. Sejumlah temuan yang diungkapkan oleh Voyager adalah ditemukannya gunung berapi di Io dan bukti-bukti adanya samudera di bawah permukaan es bulan Europa (keduanya milik planet Jupiter) adanya hujan metana di Titan (bulan milik Saturnus), kutub magnet yang aneh milik Uranus dan Neptunus, air mancur mengandung es di Triton, bulan milik Neptunus, serta angin planet yang bertiup makin kencang ketika planet menjauh dari matahari.
Bulan Menjadi Bukti Kehidupan Awal Bumi
Rank News : Berangkat dari keinginan untuk mengetahui bagaimana kehidupan di mulai di planet bumi merupakan tujuan utama dari ilmu pengetahuan yang di lakukan oleh sejumlah peneliti asal inggris tersebut yang sekarang memiliki teori baru tentang kehidupan bumi, mereka yakin kunci untuk mengetahui misteri terbentuknya kehidupan awal planet bumi justru berada di bulan. Peneliti menyebutkan, batu-batuan yang berasal dari planet Bumi terlempar ke bulan saat asteroid membombardir Bumi dan inner planet (planet paling dekat dengan Matahari) lainnya. Sebagai informasi, sekitar 4 miliar tahun lalu, terjadi fenomena hujan meteor yang disebut sebagai Late Heavy Bombardment. Ketika itu, planet Merkurius, Venus, Bumi, dan Mars dihujani oleh ribuan asteroid dan meteorit yang menghantam permukaan planet. Fenomena sangat mengerikan yang berlangsung selama 300 juta tahun itu memiliki efek beragam pada planet-planet yang ketika itu masih muda, salah satunya adalah pelontaran miliaran ton material dari permukaan planet ke luar angkasa.
Senin, 25 April 2011
Tahun 2020, Separuh Wilayah Jakarta Berada di Bawah Laut
Rank News : Jakarta Coastal Defence Strategy (JCDS), dalam penelitian konsorsiumnya di ketahui sebanyak 40 persen wilayah Jakarta berada di bawah permukaan laut, dan di perkirakan hingga sekitar 10 mendatang wilayah yang berada di bawah permukaan laut akan bertambah menjadi 50 persen. Penelitian ini di ambil pada tahun 2010 dan di lakukan untuk study persiapan pembuatan tanggul raksasa di sekitar pantai utara jakarta. Hasil penelitian itu juga menyebutkan, penurunan tanah atau land subsidence di Jakarta terjadi sejak tahun 1974 dan akan terus terjadi. Kondisi ini diperburuk dengan meningkatnya permukaan air laut akibat pemanasan global (global warming). Data yang diambil tahun 2010 itu disebutkan, berdasarkan data secara kuantitatif land subsidence di Jakarta, sejak 1974-2010 ditemukan fakta telah terjadi penurunan muka tanah hingga 4,1 meter. Itu terjadi di wilayah Muara Baru, Cilincing, Jakarta Utara. Sejumlah wilayah lainnya seperti di Cengkareng Barat juga mengalami penurunan 2,5 meter. Lalu Daan Mogot 1,97 meter, Ancol 1,88 meter (titik pantau di area wisata Ancol), Cempaka Mas 1,5 meter, Cikini 0,80 meter dan Cibubur 0,25 meter.
Unik, Pisang Berbuah Panjang Hampir 2 Meter
Rank News : Aneh, adalah kata yang tepat untuk menggambarkan pohon pisang yang satu ini, pasalnya pohon ini berbuah tak seperti pohon-pohon pisang yang lainnya, bayangkan saja tinggi buah yang dimilikinya hampir menyamai tinggi pohonnya sendiri, dengan tinggi sekitar 2 Meter, pohon ini tumbuh di daerah Bagansiapiapi, Kecamatan Bangko, Rokan hilir. Kontan saja, pohon pisang unik milik warga Tiong Hua, Apin, itu menjadi perhatian banyak warga sekitar. Secara berkerumunan warga yang penasaran datang silih berganti. Tampak, buah pisang tersebut terdiri ratusan sisir pisang berjuntai hingga menyentuh tanah. Dari pangkal pisang tampak normal. Namun makin ke ujung makin kecil. Karena pada bagian atas sudah ada yang masak, pemilik pisang sudah mengambilnya. "Pisang ini merupakan pisang jenis lebah. Usianya sekitar bulan," kata Apin, pemilik pisang tersebut, Senin 25 April 2011. Apin mengaku, bibit pohon pisang tersebut ia bawa dari Jawa. "Saya tak menyangka akan berbuah sepanjang ini. Seingat saya tanda-tanda ia berbuah panjang terlihat sejak tiga minggu yang lalu," katanya menceritakan.
Selasa, 19 April 2011
Don't Wait to Start Your Marketing Strategy
by: Jo Fulkerson
Your novel is finished, you’ve had it edited by a professional Editor, and you’ve done the rewrites. What? You haven’t had an editor edit your work yet? This is a must. There are many editors advertising in Writer’s Digest. I have used one in whom I have the utmost confidence – William Greenleaf. His website is http://www.williamgreenleaf.com email wgreenleaf@email.com Another editing service I have contacted is A-1 Editing Services – http://www.a1editing.com I have not used their services as yet, but they did do a 5-page critique and edit for me at no charge so that I could get an idea of their work. I am seriously considering them for my next novel.
Once you have had it edited and done the rewrites, you’re ready to send it off to the publisher (or get it set up as an ebook), and . . . And then what? How are you going to promote and market your newest creation? Any Ideas? Let me strongly recommend a service which I used and with which I have been extremely satisfied. Publishersandagents@aol.com is an email query service headed by Gini Scott. She works up a solid query letter for you, emails it to film producers (for scripts) and agents, as well as book publishers (editors) and book agents. You will be amazed at the response you will get from her emails (they come directly to you from the contacts). This is by far better and easier than looking up the contacts yourself and contacting them each individually. Let me give you a word of warning: Be sure and have your response materials ready. Your script treatment, your manuscript, your bio, your synopsis – all of the materials that these contacts are likely to ask you to send should be prepared, corrected, and in your files ready to send when you begin receiving inquiries.
If you decide to self-publish your work, search all of the information you need to be able to decide where to have the work published. POD publishers, such as
* iUniverse – http://www.iuniverse.com –
* Infinity Publishing – http://www.infinitypublishing.com or email: info@infinitypublishing.com –
* 1st Books – http://www.1stbooks.com
* Trafford Publishing – http://www.trafford.com
* Book Locker – http://www.booklocker.com
All of these are sources I have contacted and find their information worth considering. (For “Sing Me No Sad Songs” I chose Trafford Publishing.)
Whether you find a regular publisher or self-publish your novel, or offer it as an ebook, you’re in for a big shock if you believe you won’t have to promote and market your book yourself. You will have to do the work yourself. And if you thought that getting your book finished and polished was a giant task, you’re going to find out that the work you put into writing your novel was a walk in the park if you don’t get your ducks all in a row to begin your marketing strategy.
Among the various marketing strategies I uncovered and recently began using (I told you that I didn’t plan ahead for my book promotion) are these:
* Book Crazy Radio has interviews with authors via internet radio every Tuesday. http://www.bookcrazy.net for information
* Brian Jud has two book marketing services which are well worth considering. I am using one of these right now.) He also has an ezine for writers with many promotion tips. Contact BrianJud@aol.com for details.
* BooksAndAuthors@aol.com has some good book promotion ideas and services.
Other places to find great promotion information are these newsletters:
* authorgmooney@getresponse.com
* http://www.writersweekly.com
* http://www.bookcoaching.com email: Judy@bookcoaching.com
* http://www.digital-e.biz.com email: birgitt@digital-e.biz.
* Book Promotion Newsletter – contact franalive@optonline.net
* http://www:oncewritten.com
Use your search engine to locate other ezines for writers – they are an invaluable source of publicity by using your articles with your signature at the end to direct people to your book.
Don’t wait! At least by the time you send your manuscript to the publisher or get it ready for an ebook, you should be checking ezines for information about marketing. You should gather all the information you can find relating to marketing – look up websites, contact them all and find out what kind of marketing tools are available to you and which ones you want to pursue.
Keep file folders, with all the information you gather, and find some way to keep track of what each file folder contains. Then categorize your folders by subject – Marketing Information, Info on Publishing, Ezines for Promoting, Comments – Reviews – Press Releases, etc. You need to be able to find just what you’re looking for without going through folder after folder looking for it.
The important thing to remember – Don’t wait until you are ready to begin marketing your book to begin collecting information. Be ready to start marketing as soon as your book is finished and ready to be marketed.
In the case of articles, you should write several articles, polish each one to perfection, and then contact or send them to appropriate ezines and newsletters. Send your articles out every week or two and keep sending them out as long as you develop new lists of ezines to submit to. Keep writing new articles which help others to learn from your experiences and put your signature at the end of each article. Your name, a published article or book, website, etc. should be at the end of EVERY article you submit.
Copyright 2004 Jo Fulkerson
Jo Fulkerson is a published author, songwriter, poet.
Author of "Sing Me No Sad Songs" Available at http://www.desertmesa.net
"Secrets of a Publisher Author" available at http://www.writersline.net
I think I was born with a pen in my hand - I have been writing poetry, stories, etc., since grade school. Born in Illinois, now living in New Mexico. Married (just before graduating high school) 49 1/2 years. Published first novel at age 69.
Your novel is finished, you’ve had it edited by a professional Editor, and you’ve done the rewrites. What? You haven’t had an editor edit your work yet? This is a must. There are many editors advertising in Writer’s Digest. I have used one in whom I have the utmost confidence – William Greenleaf. His website is http://www.williamgreenleaf.com email wgreenleaf@email.com Another editing service I have contacted is A-1 Editing Services – http://www.a1editing.com I have not used their services as yet, but they did do a 5-page critique and edit for me at no charge so that I could get an idea of their work. I am seriously considering them for my next novel.
Once you have had it edited and done the rewrites, you’re ready to send it off to the publisher (or get it set up as an ebook), and . . . And then what? How are you going to promote and market your newest creation? Any Ideas? Let me strongly recommend a service which I used and with which I have been extremely satisfied. Publishersandagents@aol.com is an email query service headed by Gini Scott. She works up a solid query letter for you, emails it to film producers (for scripts) and agents, as well as book publishers (editors) and book agents. You will be amazed at the response you will get from her emails (they come directly to you from the contacts). This is by far better and easier than looking up the contacts yourself and contacting them each individually. Let me give you a word of warning: Be sure and have your response materials ready. Your script treatment, your manuscript, your bio, your synopsis – all of the materials that these contacts are likely to ask you to send should be prepared, corrected, and in your files ready to send when you begin receiving inquiries.
If you decide to self-publish your work, search all of the information you need to be able to decide where to have the work published. POD publishers, such as
* iUniverse – http://www.iuniverse.com –
* Infinity Publishing – http://www.infinitypublishing.com or email: info@infinitypublishing.com –
* 1st Books – http://www.1stbooks.com
* Trafford Publishing – http://www.trafford.com
* Book Locker – http://www.booklocker.com
All of these are sources I have contacted and find their information worth considering. (For “Sing Me No Sad Songs” I chose Trafford Publishing.)
Whether you find a regular publisher or self-publish your novel, or offer it as an ebook, you’re in for a big shock if you believe you won’t have to promote and market your book yourself. You will have to do the work yourself. And if you thought that getting your book finished and polished was a giant task, you’re going to find out that the work you put into writing your novel was a walk in the park if you don’t get your ducks all in a row to begin your marketing strategy.
Among the various marketing strategies I uncovered and recently began using (I told you that I didn’t plan ahead for my book promotion) are these:
* Book Crazy Radio has interviews with authors via internet radio every Tuesday. http://www.bookcrazy.net for information
* Brian Jud has two book marketing services which are well worth considering. I am using one of these right now.) He also has an ezine for writers with many promotion tips. Contact BrianJud@aol.com for details.
* BooksAndAuthors@aol.com has some good book promotion ideas and services.
Other places to find great promotion information are these newsletters:
* authorgmooney@getresponse.com
* http://www.writersweekly.com
* http://www.bookcoaching.com email: Judy@bookcoaching.com
* http://www.digital-e.biz.com email: birgitt@digital-e.biz.
* Book Promotion Newsletter – contact franalive@optonline.net
* http://www:oncewritten.com
Use your search engine to locate other ezines for writers – they are an invaluable source of publicity by using your articles with your signature at the end to direct people to your book.
Don’t wait! At least by the time you send your manuscript to the publisher or get it ready for an ebook, you should be checking ezines for information about marketing. You should gather all the information you can find relating to marketing – look up websites, contact them all and find out what kind of marketing tools are available to you and which ones you want to pursue.
Keep file folders, with all the information you gather, and find some way to keep track of what each file folder contains. Then categorize your folders by subject – Marketing Information, Info on Publishing, Ezines for Promoting, Comments – Reviews – Press Releases, etc. You need to be able to find just what you’re looking for without going through folder after folder looking for it.
The important thing to remember – Don’t wait until you are ready to begin marketing your book to begin collecting information. Be ready to start marketing as soon as your book is finished and ready to be marketed.
In the case of articles, you should write several articles, polish each one to perfection, and then contact or send them to appropriate ezines and newsletters. Send your articles out every week or two and keep sending them out as long as you develop new lists of ezines to submit to. Keep writing new articles which help others to learn from your experiences and put your signature at the end of each article. Your name, a published article or book, website, etc. should be at the end of EVERY article you submit.
Copyright 2004 Jo Fulkerson
Jo Fulkerson is a published author, songwriter, poet.
Author of "Sing Me No Sad Songs" Available at http://www.desertmesa.net
"Secrets of a Publisher Author" available at http://www.writersline.net
I think I was born with a pen in my hand - I have been writing poetry, stories, etc., since grade school. Born in Illinois, now living in New Mexico. Married (just before graduating high school) 49 1/2 years. Published first novel at age 69.
Courting Premium Sales
by: Penny C. Sansevieri
Have you ever dreamed of selling your book to a large corporation? A sale that would register several thousand copies of non-returnable product on the book sale meter? What's that? You've never thought of it you say? Well, never fear! It's not too late to pursue this avenue, especially if you have a book ripe for a particular market.
Before you embark on this project, it's important to understand the possibilities out there. Start being aware of incentive items you might see and understand how they are used. Many are offered as consumer gifts or incentives while others are used as training tools or morale boosters for employees.
Some examples of premium sales might be:
Books offered at yearly company sales meetings
Books offered to consumers at a discount (consumers are usually asked to send in product UPC's to qualify for these specials)
Books offered to new customers at financial institutions
Books offered to new home buyers
Books offered to new magazine subscribers
To determine the market segment you want to go after, study your book first for obvious clues. If you've mentioned or recommended companies or products in your book, those will be the first tier you'll want to go after. Next, think about the message of your book and how it aligns with particular companies within that industry. Company web sites and ads will offer great clues when trying to match a company or organization up with your book.
If you're going after the magazine subscriber bonus segment, you'll have a bit more flexibility. Generally, if the book fits the reader demographic and aligns itself with the message of the magazine, it will be considered. For example, you might offer a home organization book to Good Housekeeping or a fitness book to Self or Redbook. Before you approach these magazines, read them for about three months so you get a good sense of what they're about and who their audience is.
If you're going after a particular market and are trying to locate companies within that industry, try doing a Boolean search in Google. Your search should look like this: "your industry and companies." Another resource is http://www.thomasregister.com. This site will link you to companies nationally and internationally within your industry.
Next, don't overlook companies in your own backyard. Think about industries, companies and organizations in your area that might work well for your book and begin going after them. Many times, local companies will welcome the opportunity to support hometown authors.
Once you've put your list together, you'll want to contact them and pitch them the idea. Or, in some cases, our company will send them the book and proposal before we even make phone contact. Sometimes the companies you've targeted will be on the lookout for incentive items, other times this will be a new (and exciting) area for them. If you're going after employee incentives, it's interesting to note (and mention in your sales letter) that employee incentives increase individual performance by 27% and team performance by %45 percent.
Be open and creative with your pursuit of premium sales! Many times, companies will want to put their logo on the cover or include an extra page in the book with a letter from the President or CEO. Check with your printer or publisher on whether this is possible for you and what the additional costs will be before you start pursuing the premium sales arena.
So, how long does this process take? We've seen premium sales turn around in a week, while others take a year or more to complete. Oh, and the most important part... how many books can you plan to sell? Anywhere from one thousand to several thousand depending on the deal and the company. We've even got a deal in the works for a half a million copies of one book. Discounts and negotiations vary. Often, we'll negotiate volume discounts of 50% to 70% on bulk orders. Again, make sure you've got these figures ready when you pick up the phone to make your pitch.
With the right book, premium sales are not only a great way to gain exposure of your book. But in the end, they make great "cents."
Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed the ranks at Amazon.com to the #1 best selling book in San Diego. Her most recent book: No More Rejections. Get Published Today! was released in July of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.booksbypen.com. To subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright 2004 Penny C. Sansevieri
Have you ever dreamed of selling your book to a large corporation? A sale that would register several thousand copies of non-returnable product on the book sale meter? What's that? You've never thought of it you say? Well, never fear! It's not too late to pursue this avenue, especially if you have a book ripe for a particular market.
Before you embark on this project, it's important to understand the possibilities out there. Start being aware of incentive items you might see and understand how they are used. Many are offered as consumer gifts or incentives while others are used as training tools or morale boosters for employees.
Some examples of premium sales might be:
Books offered at yearly company sales meetings
Books offered to consumers at a discount (consumers are usually asked to send in product UPC's to qualify for these specials)
Books offered to new customers at financial institutions
Books offered to new home buyers
Books offered to new magazine subscribers
To determine the market segment you want to go after, study your book first for obvious clues. If you've mentioned or recommended companies or products in your book, those will be the first tier you'll want to go after. Next, think about the message of your book and how it aligns with particular companies within that industry. Company web sites and ads will offer great clues when trying to match a company or organization up with your book.
If you're going after the magazine subscriber bonus segment, you'll have a bit more flexibility. Generally, if the book fits the reader demographic and aligns itself with the message of the magazine, it will be considered. For example, you might offer a home organization book to Good Housekeeping or a fitness book to Self or Redbook. Before you approach these magazines, read them for about three months so you get a good sense of what they're about and who their audience is.
If you're going after a particular market and are trying to locate companies within that industry, try doing a Boolean search in Google. Your search should look like this: "your industry and companies." Another resource is http://www.thomasregister.com. This site will link you to companies nationally and internationally within your industry.
Next, don't overlook companies in your own backyard. Think about industries, companies and organizations in your area that might work well for your book and begin going after them. Many times, local companies will welcome the opportunity to support hometown authors.
Once you've put your list together, you'll want to contact them and pitch them the idea. Or, in some cases, our company will send them the book and proposal before we even make phone contact. Sometimes the companies you've targeted will be on the lookout for incentive items, other times this will be a new (and exciting) area for them. If you're going after employee incentives, it's interesting to note (and mention in your sales letter) that employee incentives increase individual performance by 27% and team performance by %45 percent.
Be open and creative with your pursuit of premium sales! Many times, companies will want to put their logo on the cover or include an extra page in the book with a letter from the President or CEO. Check with your printer or publisher on whether this is possible for you and what the additional costs will be before you start pursuing the premium sales arena.
So, how long does this process take? We've seen premium sales turn around in a week, while others take a year or more to complete. Oh, and the most important part... how many books can you plan to sell? Anywhere from one thousand to several thousand depending on the deal and the company. We've even got a deal in the works for a half a million copies of one book. Discounts and negotiations vary. Often, we'll negotiate volume discounts of 50% to 70% on bulk orders. Again, make sure you've got these figures ready when you pick up the phone to make your pitch.
With the right book, premium sales are not only a great way to gain exposure of your book. But in the end, they make great "cents."
Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed the ranks at Amazon.com to the #1 best selling book in San Diego. Her most recent book: No More Rejections. Get Published Today! was released in July of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.booksbypen.com. To subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright 2004 Penny C. Sansevieri
Cookbook Publishing - The Basic Ingredients and the Secrets
by: Denise Hamilton
You are about to embark on the most exciting enterprise of your life -- publishing a cook book! You will soon learn that writing a cook book is truly a fun, exciting and challenging project – more than you can imagine. Like me, you can publish your own wildly successful cook book. And if you ask me if I think publishing a cook book is worth the time and effort? You bet I do!
My cook book, Fit to Cook – Why ‘Waist’ Time in the Kitchen? sold over 250,000 copies (with, I might add, less than 10% of those sales coming from book stores). However, I wasted a great deal of time, back-tracking and scrambling in order to sell all those books because in the beginning I did not have a complete grasp of the publishing industry and the process of marketing a cook book.
Before you rack your brain figuring out how to write a cook book, and more importantly, how to publish a cook book, take some time to thoroughly research the why and what you are writing about, who you are writing for and when is the best time to launch your book.
Whether you want to get published or whether you want to self publish your cook book, the same basics apply – you need a good understanding of the publishing industry. Without the basics, will you know if your contracts are in order, that your book is the best it can be and that your cook book marketing plan is actually an effective strategy? No – but, knowledge is power. It is crucial that you take enough time to educate yourself about the entire publishing industry.
Understanding publishing, and the marketing of books, will clearly help you to identify why you are writing a cook book. Perhaps you are writing a cook book just to record secret family recipes or to have all of your own favorite recipes in a book format; maybe you are writing a cook book for a community or church fundraiser; or best of all, your goal is to create a bestseller. Cook books that are written for a very small group do not require business and marketing plans because you already know how many books will be purchased and who the buyers are. However, if you are planning to publish your own cook book for the mass markets, you need to understand that you have moved beyond author to publisher. That means that you are now a business person whose primary goal is the creation of a product to sell. There is no point in printing a book that no one will want to buy.
When I began writing my own cook book, I naively thought that it would be a two or three month process, and that in no time I would have a book on every book store shelf in the country. Ha, ha, ha, chuckle chuckle… Experience is a great educator, but who says that you have to learn the hard way? Obviously I had no idea how to publish a cook book in the beginning! However, through this article and via the publishing course that I and my partners have created, I intend to help you avoid losing time and money.
How did I create such a successful cook book? The short answer is research, research, research, and then more research. Thankfully I had the wisdom to do the research before going to print. But research can, and did, take years. Primarily for that reason, I created a self publishing course, Recipe for Success (Click Here for more information) as the most valuable publishing research shortcut in existence.
In my experience, after I learned how to write a cook book I had to learn all about cook book publishing:
copyright
trademarks
ISBN numbers
cataloging in publication data
printing terms like cover stock, bindings, signatures and bluelines
learning how to obtain printing quotes, (crucial in knowing how many books you can afford to print)
barcodes
graphic design (makes the difference between great sales and no sales)
editing (cannot, and I mean cannot, be done by yourself, friends or family)
titles and subtitles (they can make or break a book)
title search (avoid duplicating someone else’s title)
distribution
Next, I had to learn about how to start a business:
business plan
incorporation
toll free numbers
corporate logos and identity
websites
shipping arrangements
accounting principles
Most importantly I had to become wise about marketing:
writing a plan
researching competition
understanding target markets
going through the difficult but crucial process of choosing a book title
discovering the importance of a book’s cover – both the front cover and the back cover – and how to design the cover
looking outside book stores for buyers
learning the importance of publicity
discovering the essential need for a stellar media kit and how to create one
approaching the media and the importance of a good publicist
I learned, and I will share with you, a key point to consider when you are discovering how to write a cook book. Before you even begin to write your cook book, you must identify your target market. Who will actually buy your cook book? It is amazing that so many authors think that “everyone” will want their book, but that is not so. Not “everyone” is a target for anything! – not even the Bible.
Know who will actually buy your book. Interviewing the owners of cook book stores and specialty cooking stores can help you to identify cook book trends so that you know what people are actually buying. It is also a good idea to think of corporations and organizations that might benefit by using your book as a promotional item. Approach them even before you go to print, offering them special discounts, opportunities to place their information in a special printing of the book, advertising chances to offer your cook book as a “freebie” with the purchase of their product – just to name a few cook book marketing ideas.
If your cook book is targeted to busy families, the recipes must be easy to prepare in a short time period; if it is targeted to gourmet cooks, the recipes must be of the quality that you would expect to find in a four or five star restaurant; if it is targeted to a specific ethnic group, the recipes must be authentic; but if it is targeted to the mass market, your cook book must have a very wide scope with recipes that make any mouth water, and the ingredients must be readily available in grocery stores.
Once you have identified who will buy your book, you can target your marketing plan and your book design with your customers in mind, such as:
· Where do they shop?
· Where do they play?
· What style of book appeals to them? - (research your competition closely).
· What price are they willing to pay?
· How many pictures do they want in a cook book? (a lack of photos can kill book sales)
· What colors attract them? (spend time in book stores and libraries, learning which books have the most appealing appearance)
· What size of book is currently popular?
· What type of book binding increases sales?
· Are they concerned about health or other issues?
· Do they appreciate little stories, jokes, cooking tips or other information in the book?
Sometimes I took two steps forward then had to take one step back, but at other times I took one step forward and two back. Don’t waste time the way that I did – use my experiences to your advantage (in Recipe for Success I have included many resources and templates to help you. Once you have a grasp of the basics, you can actually begin to put your cook book publishing and marketing plans into action.
Of course, a cook book has special challenges that other books may not have. Your primary goal is to give people unique, delicious recipes that they can create successfully in their own homes. That means that you have to measure exactly and your instructions must be clear and simple. You will have to test each recipe over and over until it turns out perfectly every time, then you will have to enlist other people to prepare those recipes independently of you. No matter what their comments, you must take the critiques of your testers seriously because if they do not achieve great results the chances are very good that your customers will be unhappy with their “flops”. Finally, it is a good idea to have the recipes tested by a professional home economist or other food expert.
Depending on the focus of your cook book, you might want to include nutrition information such as calories and fat content. Fortunately, there is now computer software that will do the calculations for you. You must also provide an index at the back of the book, and thankfully, software is available for this chore also.
Food photography is a special challenge of its own, requiring many tricks to make good look appealing. A good food photographer is a vital part of your cook book publishing team. Great attention must be paid to every minute detail, down to the grains of pepper in a dish and to the bubbles on top of a cup of coffee. Each photograph can require four hours of shooting time, if not more, so plan adequate time for the photo shoot.
The services of a food stylist are very helpful, but with research you can do a great deal of the food styling yourself. Find as many books as you can on the subject and practice in advance of the photo shoot. I learned simple tricks like:
sticking sandpaper to the plate to prevent food from slipping
using whipped icing or shaving cream
in place of ice cream or whipped cream
placing a shot glass under a very thickly cut slice of lemon to prevent the lemon from absorbing the liquid underneath
using beef bouillon in place of “coffee”
using dish detergent to create bubbles in the “coffee”
using a blow torch to make meat appear cooked
and the list goes on…
Food styling is such fun, but it requires a great deal of time, even in advance of the photo shoot. You will need all of your “props” in place, such as dishes, cutlery, flowers, table linens, food items and backgrounds. Many companies will happily lend these items to you in exchange for a credit in the book – this can appear on the Cataloging in Publication data page at the beginning of your book.
When your book is ready to go to print, it is time to put your cook book marketing and publicity campaign into gear:
· Decide on the best time of year to launch your book. September is usually the best month for Christmas sales, but you also face steep competition. Try to think of a time that is appropriate for your book, such as January for a healthy eating book, late Spring for a barbecue book, Valentine’s Day for a romantic book, Heart and Stroke month for a heart-healthy book, etc.
· Produce galley copies.
· Send galleys to appropriate book clubs (look at their websites to learn their submission requirements).
· Research appropriate catalogs and send galleys to them.
· Have your publicist approach magazines that review cook books (magazines have long lead times).
· Stay in contact with any corporations and organizations that might use your book for promotions.
· Find a reputable distributor to have your book accepted by the book store trade, as well as other retailers.
· Contact non-book store book sellers.
When your book is ready to roll off the press, get your publicity campaign into high gear. You can have the best book in the world, but if no one knows about it, no one will buy it. The easy part is over – publicity and marketing now become your life. This part is the most fun, as you now reap the rewards of all of your efforts. Your goal now is to turn your cook book title into a household word. Go for it -- publish your own cook book!
© Copyright 2004 Ink Tree Ltd.
http://www.inktreemarketing.com/PublishaCookbook.htm
ABOUT THE AUTHOR
Denise Hamilton self published her own cookbook and has sold over 250,000 copies to date. She is now sharing her secrets with other authors.
You are about to embark on the most exciting enterprise of your life -- publishing a cook book! You will soon learn that writing a cook book is truly a fun, exciting and challenging project – more than you can imagine. Like me, you can publish your own wildly successful cook book. And if you ask me if I think publishing a cook book is worth the time and effort? You bet I do!
My cook book, Fit to Cook – Why ‘Waist’ Time in the Kitchen? sold over 250,000 copies (with, I might add, less than 10% of those sales coming from book stores). However, I wasted a great deal of time, back-tracking and scrambling in order to sell all those books because in the beginning I did not have a complete grasp of the publishing industry and the process of marketing a cook book.
Before you rack your brain figuring out how to write a cook book, and more importantly, how to publish a cook book, take some time to thoroughly research the why and what you are writing about, who you are writing for and when is the best time to launch your book.
Whether you want to get published or whether you want to self publish your cook book, the same basics apply – you need a good understanding of the publishing industry. Without the basics, will you know if your contracts are in order, that your book is the best it can be and that your cook book marketing plan is actually an effective strategy? No – but, knowledge is power. It is crucial that you take enough time to educate yourself about the entire publishing industry.
Understanding publishing, and the marketing of books, will clearly help you to identify why you are writing a cook book. Perhaps you are writing a cook book just to record secret family recipes or to have all of your own favorite recipes in a book format; maybe you are writing a cook book for a community or church fundraiser; or best of all, your goal is to create a bestseller. Cook books that are written for a very small group do not require business and marketing plans because you already know how many books will be purchased and who the buyers are. However, if you are planning to publish your own cook book for the mass markets, you need to understand that you have moved beyond author to publisher. That means that you are now a business person whose primary goal is the creation of a product to sell. There is no point in printing a book that no one will want to buy.
When I began writing my own cook book, I naively thought that it would be a two or three month process, and that in no time I would have a book on every book store shelf in the country. Ha, ha, ha, chuckle chuckle… Experience is a great educator, but who says that you have to learn the hard way? Obviously I had no idea how to publish a cook book in the beginning! However, through this article and via the publishing course that I and my partners have created, I intend to help you avoid losing time and money.
How did I create such a successful cook book? The short answer is research, research, research, and then more research. Thankfully I had the wisdom to do the research before going to print. But research can, and did, take years. Primarily for that reason, I created a self publishing course, Recipe for Success (Click Here for more information) as the most valuable publishing research shortcut in existence.
In my experience, after I learned how to write a cook book I had to learn all about cook book publishing:
copyright
trademarks
ISBN numbers
cataloging in publication data
printing terms like cover stock, bindings, signatures and bluelines
learning how to obtain printing quotes, (crucial in knowing how many books you can afford to print)
barcodes
graphic design (makes the difference between great sales and no sales)
editing (cannot, and I mean cannot, be done by yourself, friends or family)
titles and subtitles (they can make or break a book)
title search (avoid duplicating someone else’s title)
distribution
Next, I had to learn about how to start a business:
business plan
incorporation
toll free numbers
corporate logos and identity
websites
shipping arrangements
accounting principles
Most importantly I had to become wise about marketing:
writing a plan
researching competition
understanding target markets
going through the difficult but crucial process of choosing a book title
discovering the importance of a book’s cover – both the front cover and the back cover – and how to design the cover
looking outside book stores for buyers
learning the importance of publicity
discovering the essential need for a stellar media kit and how to create one
approaching the media and the importance of a good publicist
I learned, and I will share with you, a key point to consider when you are discovering how to write a cook book. Before you even begin to write your cook book, you must identify your target market. Who will actually buy your cook book? It is amazing that so many authors think that “everyone” will want their book, but that is not so. Not “everyone” is a target for anything! – not even the Bible.
Know who will actually buy your book. Interviewing the owners of cook book stores and specialty cooking stores can help you to identify cook book trends so that you know what people are actually buying. It is also a good idea to think of corporations and organizations that might benefit by using your book as a promotional item. Approach them even before you go to print, offering them special discounts, opportunities to place their information in a special printing of the book, advertising chances to offer your cook book as a “freebie” with the purchase of their product – just to name a few cook book marketing ideas.
If your cook book is targeted to busy families, the recipes must be easy to prepare in a short time period; if it is targeted to gourmet cooks, the recipes must be of the quality that you would expect to find in a four or five star restaurant; if it is targeted to a specific ethnic group, the recipes must be authentic; but if it is targeted to the mass market, your cook book must have a very wide scope with recipes that make any mouth water, and the ingredients must be readily available in grocery stores.
Once you have identified who will buy your book, you can target your marketing plan and your book design with your customers in mind, such as:
· Where do they shop?
· Where do they play?
· What style of book appeals to them? - (research your competition closely).
· What price are they willing to pay?
· How many pictures do they want in a cook book? (a lack of photos can kill book sales)
· What colors attract them? (spend time in book stores and libraries, learning which books have the most appealing appearance)
· What size of book is currently popular?
· What type of book binding increases sales?
· Are they concerned about health or other issues?
· Do they appreciate little stories, jokes, cooking tips or other information in the book?
Sometimes I took two steps forward then had to take one step back, but at other times I took one step forward and two back. Don’t waste time the way that I did – use my experiences to your advantage (in Recipe for Success I have included many resources and templates to help you. Once you have a grasp of the basics, you can actually begin to put your cook book publishing and marketing plans into action.
Of course, a cook book has special challenges that other books may not have. Your primary goal is to give people unique, delicious recipes that they can create successfully in their own homes. That means that you have to measure exactly and your instructions must be clear and simple. You will have to test each recipe over and over until it turns out perfectly every time, then you will have to enlist other people to prepare those recipes independently of you. No matter what their comments, you must take the critiques of your testers seriously because if they do not achieve great results the chances are very good that your customers will be unhappy with their “flops”. Finally, it is a good idea to have the recipes tested by a professional home economist or other food expert.
Depending on the focus of your cook book, you might want to include nutrition information such as calories and fat content. Fortunately, there is now computer software that will do the calculations for you. You must also provide an index at the back of the book, and thankfully, software is available for this chore also.
Food photography is a special challenge of its own, requiring many tricks to make good look appealing. A good food photographer is a vital part of your cook book publishing team. Great attention must be paid to every minute detail, down to the grains of pepper in a dish and to the bubbles on top of a cup of coffee. Each photograph can require four hours of shooting time, if not more, so plan adequate time for the photo shoot.
The services of a food stylist are very helpful, but with research you can do a great deal of the food styling yourself. Find as many books as you can on the subject and practice in advance of the photo shoot. I learned simple tricks like:
sticking sandpaper to the plate to prevent food from slipping
using whipped icing or shaving cream
in place of ice cream or whipped cream
placing a shot glass under a very thickly cut slice of lemon to prevent the lemon from absorbing the liquid underneath
using beef bouillon in place of “coffee”
using dish detergent to create bubbles in the “coffee”
using a blow torch to make meat appear cooked
and the list goes on…
Food styling is such fun, but it requires a great deal of time, even in advance of the photo shoot. You will need all of your “props” in place, such as dishes, cutlery, flowers, table linens, food items and backgrounds. Many companies will happily lend these items to you in exchange for a credit in the book – this can appear on the Cataloging in Publication data page at the beginning of your book.
When your book is ready to go to print, it is time to put your cook book marketing and publicity campaign into gear:
· Decide on the best time of year to launch your book. September is usually the best month for Christmas sales, but you also face steep competition. Try to think of a time that is appropriate for your book, such as January for a healthy eating book, late Spring for a barbecue book, Valentine’s Day for a romantic book, Heart and Stroke month for a heart-healthy book, etc.
· Produce galley copies.
· Send galleys to appropriate book clubs (look at their websites to learn their submission requirements).
· Research appropriate catalogs and send galleys to them.
· Have your publicist approach magazines that review cook books (magazines have long lead times).
· Stay in contact with any corporations and organizations that might use your book for promotions.
· Find a reputable distributor to have your book accepted by the book store trade, as well as other retailers.
· Contact non-book store book sellers.
When your book is ready to roll off the press, get your publicity campaign into high gear. You can have the best book in the world, but if no one knows about it, no one will buy it. The easy part is over – publicity and marketing now become your life. This part is the most fun, as you now reap the rewards of all of your efforts. Your goal now is to turn your cook book title into a household word. Go for it -- publish your own cook book!
© Copyright 2004 Ink Tree Ltd.
http://www.inktreemarketing.com/PublishaCookbook.htm
ABOUT THE AUTHOR
Denise Hamilton self published her own cookbook and has sold over 250,000 copies to date. She is now sharing her secrets with other authors.
Books, Trend-spotting & the Gubernatorial Race
by: Penny C. Sansevieri
Ok I admit it. I'm a Californian. We live in shorts, we dine at juice bars and our politics are nothing short of, well, a Hollywood movie. If you've been shaking your head wondering how someone with a narrow political background could be elected to a state boasting on of the 10th largest economy in the world, join the club. That, my fellow savvy book promoters, is a campaign we could all learn from.
Schwarzenegger is a guy who, while being well-known in the movie world, is far less well-known in politics. During campaigning, he carefully avoided addressing issues Californians wanted to hear about. Nor did he ever stand on any one particular political platform. So, how did he win? He found a need and filled it. With recent indicators showing Californians leaving the Golden State at alarming numbers, we desperately needed a boost.
Schwarzenegger's media team saw a need and filled it with an action hero who vowed to "terminate" traditional politics. Whether you believe Arnold will be a good governor or not, you have to admit he ran one heck of an amazing campaign.
While most of us can't afford the pro team Arnold could, we can still effect changes in our book promotion campaigns that will turn the tide in our favor. It's called trend-spotting. Many people make their living trend-spotting, and you can do the same thing with a few clicks on the web. Take a look at http://buzz.yahoo.com/ or http://50.lycos.com/. You want to anticipate a need and fill it.
To stay ahead of the trends, our team at Authors Services spends considerable time brainstorming recent issues and how they'll affect various areas of our everyday life. These emerging trends are what we focus on as we prepare or launch a campaign.
If you're planning to write a book or preparing to work on your book promotion, take some time to study trends in your area of expertise. How will these trends look twelve or twenty-four months from now? How will that affect book sales down the road? For example:
Escapism: the new vacation. Many of us no longer have time for two week vacations. Instead, we're opting for one day outings and novels to give us that quick "out" when we need it. Does your book provide a mini-vacation for readers?
What do a down-sized engineer named Dilbert and a slightly built Keebler-elf sort of character by the name of Clay Aiken have in common? They're both chart-toppers. Many have called this the revenge of the nerds. How will this affect your next book?
Trend spotter Faith Popcorn recently said that time is becoming more valuable than money. People would rather spend money to have more time. The effect? More home delivered goods, and more consumer conveniences. How can your book address this trend?
And finally... We're hearing more about "Politainers" these days: entertainers turned politicians. Are they serious politicians or figureheads? How will this affect the future of politics? Planning a political novel? George Clooney for President!
If your topic doesn't have a trendy angle, create one. Figure out which part of the trend you can grab onto and do that. Again, find a need and fill it. Keep your subject matter, book or PR campaign topical, trendy, and hip. That's what we did with this story. After all, who would have thought book promotion and a governor's race would have had anything in common?
Happy trend-spotting!
Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed the ranks at Amazon.com to the #1 best selling book in San Diego. Her most recent book: No More Rejections. Get Published Today! was released in July of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.booksbypen.com. To subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright 2004 Penny C. Sansevieri
Ok I admit it. I'm a Californian. We live in shorts, we dine at juice bars and our politics are nothing short of, well, a Hollywood movie. If you've been shaking your head wondering how someone with a narrow political background could be elected to a state boasting on of the 10th largest economy in the world, join the club. That, my fellow savvy book promoters, is a campaign we could all learn from.
Schwarzenegger is a guy who, while being well-known in the movie world, is far less well-known in politics. During campaigning, he carefully avoided addressing issues Californians wanted to hear about. Nor did he ever stand on any one particular political platform. So, how did he win? He found a need and filled it. With recent indicators showing Californians leaving the Golden State at alarming numbers, we desperately needed a boost.
Schwarzenegger's media team saw a need and filled it with an action hero who vowed to "terminate" traditional politics. Whether you believe Arnold will be a good governor or not, you have to admit he ran one heck of an amazing campaign.
While most of us can't afford the pro team Arnold could, we can still effect changes in our book promotion campaigns that will turn the tide in our favor. It's called trend-spotting. Many people make their living trend-spotting, and you can do the same thing with a few clicks on the web. Take a look at http://buzz.yahoo.com/ or http://50.lycos.com/. You want to anticipate a need and fill it.
To stay ahead of the trends, our team at Authors Services spends considerable time brainstorming recent issues and how they'll affect various areas of our everyday life. These emerging trends are what we focus on as we prepare or launch a campaign.
If you're planning to write a book or preparing to work on your book promotion, take some time to study trends in your area of expertise. How will these trends look twelve or twenty-four months from now? How will that affect book sales down the road? For example:
Escapism: the new vacation. Many of us no longer have time for two week vacations. Instead, we're opting for one day outings and novels to give us that quick "out" when we need it. Does your book provide a mini-vacation for readers?
What do a down-sized engineer named Dilbert and a slightly built Keebler-elf sort of character by the name of Clay Aiken have in common? They're both chart-toppers. Many have called this the revenge of the nerds. How will this affect your next book?
Trend spotter Faith Popcorn recently said that time is becoming more valuable than money. People would rather spend money to have more time. The effect? More home delivered goods, and more consumer conveniences. How can your book address this trend?
And finally... We're hearing more about "Politainers" these days: entertainers turned politicians. Are they serious politicians or figureheads? How will this affect the future of politics? Planning a political novel? George Clooney for President!
If your topic doesn't have a trendy angle, create one. Figure out which part of the trend you can grab onto and do that. Again, find a need and fill it. Keep your subject matter, book or PR campaign topical, trendy, and hip. That's what we did with this story. After all, who would have thought book promotion and a governor's race would have had anything in common?
Happy trend-spotting!
Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed the ranks at Amazon.com to the #1 best selling book in San Diego. Her most recent book: No More Rejections. Get Published Today! was released in July of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.booksbypen.com. To subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright 2004 Penny C. Sansevieri
Book Marketing 101 for Self Published Authors
by: Ray Robinson - Dog Ear Publishing
Self Publishing Book Marketing 101
No matter what any POD publisher or marketing company tells you (even the traditional publishing houses) you, the author, are almost 100% the reason your book will sell.
It is your belief, excitement, enthusiasm, and energy that will get a reader excited about buying your book.
Publishers are certainly a vehicle by which you can communicate your passion to the rest of the world, but, for ANYTHING to happen you'll need to know a few things about yourself and your book - and be able to communicate them very clearly.
1 - What is your definition of success for your book?
Some authors write for themselves and their families only – they don’t dream of their books as bestsellers in the marketplace. Some authors write for a very specific personal need to tell their story. Some have unique insight into very specific topics. Many have dreams of seeing their book in the front of Borders or Barnes & Noble. Each author is different, but you MUST decide what your real definition of success happens to be. Don’t try to pursue a goal that may not be what you actually feel is important.
2 - Who will buy your book?
This is the big secret to sales success in self publishing. Target your marketing to your potential reader – and have it be someone who is reachable.
“Everyone will want to read my book!” Sorry, but that doesn’t work. Even the absolute best selling books – that sell 2 or 3 million copies in a year - only penetrate to a very small percent of the population. Sales success for your book will be driven by defining a very clear picture of who is interested in what you have to say.
And - they must be identifiable: Make a list! Which groups would be interested in your book? Why? Who is next? Why should the need or want your book? (remember this – someone is more likely to buy something they NEED before something they WANT)
Now – narrow it down even more. Years ago books on computers were all the rage – the market was saturated at the “beginner” level, and it seemed impossible to get anymore books into consumers hands. Then a company came along with the bright idea that they would write a computer book for beginners – but beginners who felt intimidated by their computers – and the now ubiquitous and quite famous “For Dummies” series was born – at the time the books hit, there were nearly 3 dozen titles out for beginners. Yet this one scooped up nearly a 70% market share overnight. The rest were left to fight for the scraps. Find a unique angle about your book – and don’t try and be everything to everyone, because you can’t – instead target 100% of a specific part!
3 - Where will you sell your book?
Start Worldwide (world wide web that is) and then get local: Where are your customers? Probably scattered around the country. Use the power of print on demand and just in time fulfillment to deliver books all across the nation without having to print hundreds at a time. Where does your customer hang out online? What magazines and papers do they read? What stores do they frequent – that AREN’T bookstores? What associations, clubs, or affiliations do they join? What conventions to they go to? How can you reach them? Promote your books where you find your potential buyers.
4 - How will you promote your book?
The least expensive and most effective ways to promote books are with book reviews, news releases, search engine registration, and some form of highly targeted direct advertising – such as email campaigns, news releases, and pay-for-performance click through advertising. Longer term promotions include author signings, TV and Radio spots, and tradeshows – these are also the most difficult, time consuming, and expensive to secure.
Do NOT neglect the power of you the author – many publishers promotional packages include materials that can help turn you into a promotional machine. Business cards, posters, bookmarks – all are available to support your marketing efforts.
Follow these steps on creating a plan for your book, and you'll find it much easier to create an effective and efficient marketing program for your book.
ABOUT THE AUTHOR
Ray Robinson is a partner in Dog Ear Publishing (http://www.dogearpublishing.net) a self publishing company specializing in delivering "high touch" services to the author community. His company provides a full range of services to authors, from editorial to page layout to marketing and fulfillment.
Self Publishing Book Marketing 101
No matter what any POD publisher or marketing company tells you (even the traditional publishing houses) you, the author, are almost 100% the reason your book will sell.
It is your belief, excitement, enthusiasm, and energy that will get a reader excited about buying your book.
Publishers are certainly a vehicle by which you can communicate your passion to the rest of the world, but, for ANYTHING to happen you'll need to know a few things about yourself and your book - and be able to communicate them very clearly.
1 - What is your definition of success for your book?
Some authors write for themselves and their families only – they don’t dream of their books as bestsellers in the marketplace. Some authors write for a very specific personal need to tell their story. Some have unique insight into very specific topics. Many have dreams of seeing their book in the front of Borders or Barnes & Noble. Each author is different, but you MUST decide what your real definition of success happens to be. Don’t try to pursue a goal that may not be what you actually feel is important.
2 - Who will buy your book?
This is the big secret to sales success in self publishing. Target your marketing to your potential reader – and have it be someone who is reachable.
“Everyone will want to read my book!” Sorry, but that doesn’t work. Even the absolute best selling books – that sell 2 or 3 million copies in a year - only penetrate to a very small percent of the population. Sales success for your book will be driven by defining a very clear picture of who is interested in what you have to say.
And - they must be identifiable: Make a list! Which groups would be interested in your book? Why? Who is next? Why should the need or want your book? (remember this – someone is more likely to buy something they NEED before something they WANT)
Now – narrow it down even more. Years ago books on computers were all the rage – the market was saturated at the “beginner” level, and it seemed impossible to get anymore books into consumers hands. Then a company came along with the bright idea that they would write a computer book for beginners – but beginners who felt intimidated by their computers – and the now ubiquitous and quite famous “For Dummies” series was born – at the time the books hit, there were nearly 3 dozen titles out for beginners. Yet this one scooped up nearly a 70% market share overnight. The rest were left to fight for the scraps. Find a unique angle about your book – and don’t try and be everything to everyone, because you can’t – instead target 100% of a specific part!
3 - Where will you sell your book?
Start Worldwide (world wide web that is) and then get local: Where are your customers? Probably scattered around the country. Use the power of print on demand and just in time fulfillment to deliver books all across the nation without having to print hundreds at a time. Where does your customer hang out online? What magazines and papers do they read? What stores do they frequent – that AREN’T bookstores? What associations, clubs, or affiliations do they join? What conventions to they go to? How can you reach them? Promote your books where you find your potential buyers.
4 - How will you promote your book?
The least expensive and most effective ways to promote books are with book reviews, news releases, search engine registration, and some form of highly targeted direct advertising – such as email campaigns, news releases, and pay-for-performance click through advertising. Longer term promotions include author signings, TV and Radio spots, and tradeshows – these are also the most difficult, time consuming, and expensive to secure.
Do NOT neglect the power of you the author – many publishers promotional packages include materials that can help turn you into a promotional machine. Business cards, posters, bookmarks – all are available to support your marketing efforts.
Follow these steps on creating a plan for your book, and you'll find it much easier to create an effective and efficient marketing program for your book.
ABOUT THE AUTHOR
Ray Robinson is a partner in Dog Ear Publishing (http://www.dogearpublishing.net) a self publishing company specializing in delivering "high touch" services to the author community. His company provides a full range of services to authors, from editorial to page layout to marketing and fulfillment.
Book Marketing 101
by: Jeremy M. Hoover
Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback. 400 pages. $18.95 US.
For beginning authors, book promotion is the key to success. Whether an author self-publishes or is published by a major house, most often that author needs to market her book herself if she wants there to be any chance at all of it being successful. Large publishing houses are too concerned with promoting the next blockbuster to focus even on mid-list titles, and smaller publishing houses usually don’t have the resources to commit to marketing their titles. Even worse off are those who self-publish, because when they receive their books, they are on their own. Any marketing that happens, happens because of their efforts, and their efforts alone.
What is a new author to do? He can sit back and hope that his book sells somehow, or he can put money into a marketing plan and hope that plan is successful. But without a marketing background, that money can be wasted quickly. As a result, many authors don’t market out of fear of loss and uncertainty, and sell far fewer books than they should.
Into this void comes a wonderful book – Book Marketing from A-Z by Francine Silverman. The sub-title explains it all: “More than 300 authors share the peaks and pitfalls in promoting their books.”
Silverman hasn’t so much written this book as she has edited it. She is the successful author of two books, as well as the owner of a very influential book promotion newsletter (http://bookpromotionnewsletter.com). Over a couple years of publishing her newsletter, she has collected marketing success stories from many authors, and, combined with her own expertise, has put it all together into an excellent resource.
This book contains everything a new (or even experienced) author needs to begin marketing. Authors might be surprised to learn that there are many free things they can do to market their books! For example, I was surprised at how many authors related that something as simple as handing out bookmarks or pens stamped with their website and book name resulted in much publicity and many sales.
The book is comprehensive—arranged alphabetically, Silverman covers such topics as the importance of good reviews, what to do (or not do) at book signings, how to brand yourself, how to tie-in with holidays or movies, how speaking engagements can help a career blossom, and how to send out press kits. There are two huge sections on using Internet technology (web sites, ezines, e-groups, etc.) and newsletters to build a following. In my view, these two sections are the most informative sections of the book.
Silverman has produced a timely, comprehensive, and very helpful book that new and expert authors will return to time and again as they build their writing careers.
About The Author
Jeremy Hoover is a proofreader and book reviewer. He proofreads and reviews religion books, poetry, and most fiction. Contact him at jeremyhoover@gmail.com or Hoover Reviews (http://hooverreviews.blogspot.com) for proofreading rates or to request a review.
Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback. 400 pages. $18.95 US.
For beginning authors, book promotion is the key to success. Whether an author self-publishes or is published by a major house, most often that author needs to market her book herself if she wants there to be any chance at all of it being successful. Large publishing houses are too concerned with promoting the next blockbuster to focus even on mid-list titles, and smaller publishing houses usually don’t have the resources to commit to marketing their titles. Even worse off are those who self-publish, because when they receive their books, they are on their own. Any marketing that happens, happens because of their efforts, and their efforts alone.
What is a new author to do? He can sit back and hope that his book sells somehow, or he can put money into a marketing plan and hope that plan is successful. But without a marketing background, that money can be wasted quickly. As a result, many authors don’t market out of fear of loss and uncertainty, and sell far fewer books than they should.
Into this void comes a wonderful book – Book Marketing from A-Z by Francine Silverman. The sub-title explains it all: “More than 300 authors share the peaks and pitfalls in promoting their books.”
Silverman hasn’t so much written this book as she has edited it. She is the successful author of two books, as well as the owner of a very influential book promotion newsletter (http://bookpromotionnewsletter.com). Over a couple years of publishing her newsletter, she has collected marketing success stories from many authors, and, combined with her own expertise, has put it all together into an excellent resource.
This book contains everything a new (or even experienced) author needs to begin marketing. Authors might be surprised to learn that there are many free things they can do to market their books! For example, I was surprised at how many authors related that something as simple as handing out bookmarks or pens stamped with their website and book name resulted in much publicity and many sales.
The book is comprehensive—arranged alphabetically, Silverman covers such topics as the importance of good reviews, what to do (or not do) at book signings, how to brand yourself, how to tie-in with holidays or movies, how speaking engagements can help a career blossom, and how to send out press kits. There are two huge sections on using Internet technology (web sites, ezines, e-groups, etc.) and newsletters to build a following. In my view, these two sections are the most informative sections of the book.
Silverman has produced a timely, comprehensive, and very helpful book that new and expert authors will return to time and again as they build their writing careers.
About The Author
Jeremy Hoover is a proofreader and book reviewer. He proofreads and reviews religion books, poetry, and most fiction. Contact him at jeremyhoover@gmail.com or Hoover Reviews (http://hooverreviews.blogspot.com) for proofreading rates or to request a review.
Are You Ready When the Media Calls?
by: Penny C. Sansevieri
Are you prepared for the media to call you? If you're not, you should be. Pitching is great, but if you're not ready when the call finally comes in, it is really just a wasted effort. Most authors go about their routine of sending press releases, e-mailing pitches or mailing books, but they're unprepared for the caller that says, "Yes, I'd like to interview you for a story I'm doing." Most likely the interviewer is calling several people; being prepared will give you a leg up on the competition.
As thorough as you're being in your pitch to them, you'll need to be equally thorough when they call you. The first step is to keep a file close at hand with a list of places you've pitched and the angle you've given them. Most reporters won't take the time to reconfirm the slant you took or the ideas you offered; having this handy will give the impression of someone who is on top of their media campaign. Taking the time to dig or reconstruct this information is unprofessional and will reflect badly on you.
Next, have all your tip sheets handy. If you didn't submit tips to the media in your pitch (and even if you did), you'll want to offer these to the person interviewing you. It’s also important to keep up with current events that might add a new twist to your topic. When relevant to your industry, it's also a good idea to stay up to date with new research that might shed some additional light on your subject matter. Also, keep a list of other experts in your field to help the reporter or producer flesh out a story. If you do your homework, they won't need to call anyone else, but in case they do, have this information handy, especially if they can offer a different perspective than yours. Remember, it's the media’s job to offer all sides of the story. Keep in mind that this is not just about getting them the information they need, but also ingratiating yourself to the media and becoming their No. 1 contact for this particular topic. Be generous. The more you can help them do their job, the better an interview will go, and the chances are very likely you'll get called on again.
Be courteous of their time and be aware of their deadlines. If they need to see a copy of your book and they're local, offer to drop it off. If they aren't local, do whatever you can to get the book to them on time, even if this means incurring overnight mailing fees. The more you can help them enhance their segment or print piece, the more time or "ink" you might get. Also, if there are pictures or digital files related to your subject matter, make sure you have them handy and can e-mail them with a few clicks of a mouse. It's tedious and time-consuming to have to scan these first (or have them scanned) before they are in a format that can be quickly transferred from interviewee to the reporter.
I tested these ideas a couple of years ago when the San Diego Union Tribune contacted me to ask me one question about my topic. Because I had everything ready and was able to update them on new developments, this one question turned into a front-page story. When it comes to the media, be a Boy Scout: Be prepared, or be prepared to give up a story to someone who is.
About the author:
Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed the ranks at Amazon.com to the ##1 best selling book in San Diego. Her most recent book: From Book to Bestseller was released in 2005 to rave reviews and is being called the “roadmap to publishing success.” Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.amarketingexpert.comTo subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright ã 2005 Penny C. Sansevieri
Are you prepared for the media to call you? If you're not, you should be. Pitching is great, but if you're not ready when the call finally comes in, it is really just a wasted effort. Most authors go about their routine of sending press releases, e-mailing pitches or mailing books, but they're unprepared for the caller that says, "Yes, I'd like to interview you for a story I'm doing." Most likely the interviewer is calling several people; being prepared will give you a leg up on the competition.
As thorough as you're being in your pitch to them, you'll need to be equally thorough when they call you. The first step is to keep a file close at hand with a list of places you've pitched and the angle you've given them. Most reporters won't take the time to reconfirm the slant you took or the ideas you offered; having this handy will give the impression of someone who is on top of their media campaign. Taking the time to dig or reconstruct this information is unprofessional and will reflect badly on you.
Next, have all your tip sheets handy. If you didn't submit tips to the media in your pitch (and even if you did), you'll want to offer these to the person interviewing you. It’s also important to keep up with current events that might add a new twist to your topic. When relevant to your industry, it's also a good idea to stay up to date with new research that might shed some additional light on your subject matter. Also, keep a list of other experts in your field to help the reporter or producer flesh out a story. If you do your homework, they won't need to call anyone else, but in case they do, have this information handy, especially if they can offer a different perspective than yours. Remember, it's the media’s job to offer all sides of the story. Keep in mind that this is not just about getting them the information they need, but also ingratiating yourself to the media and becoming their No. 1 contact for this particular topic. Be generous. The more you can help them do their job, the better an interview will go, and the chances are very likely you'll get called on again.
Be courteous of their time and be aware of their deadlines. If they need to see a copy of your book and they're local, offer to drop it off. If they aren't local, do whatever you can to get the book to them on time, even if this means incurring overnight mailing fees. The more you can help them enhance their segment or print piece, the more time or "ink" you might get. Also, if there are pictures or digital files related to your subject matter, make sure you have them handy and can e-mail them with a few clicks of a mouse. It's tedious and time-consuming to have to scan these first (or have them scanned) before they are in a format that can be quickly transferred from interviewee to the reporter.
I tested these ideas a couple of years ago when the San Diego Union Tribune contacted me to ask me one question about my topic. Because I had everything ready and was able to update them on new developments, this one question turned into a front-page story. When it comes to the media, be a Boy Scout: Be prepared, or be prepared to give up a story to someone who is.
About the author:
Penny C. Sansevieri
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed the ranks at Amazon.com to the ##1 best selling book in San Diego. Her most recent book: From Book to Bestseller was released in 2005 to rave reviews and is being called the “roadmap to publishing success.” Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.amarketingexpert.comTo subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com
Copyright ã 2005 Penny C. Sansevieri
A Profitable Idea for Writers
by: Mary Anne Hahn
To say that I read a lot is perhaps one of the greatest
understatements of all time. I read chronically, obsessively.
Articles, books, magazines, newspapers, newsletters--you name it.
Whenever I am alone, if I'm not actually writing something, I make
certain I have something to read with me. I carry a large purse
precisely for this purpose; my partner, John, calls the one I hoist
on my shoulder these days "carryon luggage," which should give you
some idea of its size :-).
Although I have a great love for novels, most of my recent reading
involves topics that inform and/or inspire. Of special interest to
me is anything that can show me new ways (or new slants on old ways)
for writers to make a comfortable living using their skills, things
that I can share with the readers of my ezine, WriteSuccess.
One area that continues to look especially promising and profitable
for writers is ebook writing and publishing.
For readers, the convenience of ebooks can't be beat; you can
purchase your book and be reading it moments later without getting up
from your PC or Mac.
For writers, benefits abound. Ebooks are relatively inexpensive and
easy to publish. You don't need to shop around for an agent.
There's no yearlong wait between having your manuscript accepted and
seeing it in print. And you can do some neat things with ebooks that
you can't with the traditional print variety--include your own clip
art and graphics, add hypertext links right in the pages of your book
that take you readers to related Web sites, and other fun online
stuff.
You can't just slap an ebook together and expect to find an instant
road to riches, however. Finding and developing a book on a topic
that people care about, and will pay for, is key. You will also need
to decide whether to self-publish, or go through an ebook publisher.
And the success of your ebook lies in how willingly, and how well,
you market it.
Probably the most sought-after type of ebooks, and hence the most
profitable avenue you can pursue, are the ones that contain information.
These run the gamut as far as content, from how to develop a gorgeous
perennial garden to how to balance one's work and family life. If people
are passionate about the topic, and feel it will enhance their lives, they
will buy a book about it.
You say that this information is already readily available for free? You're
right, much of it is. But if you write engagingly and well, and if you can
save people hours of searching and sifting through useless information in
order to find what will help them, then you can sell your ebook. Do the
research for them, include the best links in your ebook, and you have
something of great value to offer.
Let's take a look at a real life example: Matthew Lesko. For those who
haven't heard of him, he has put together over 70 books on how individuals
and businesses can find free US government money, grants and cash loans
to finance nearly any venture you can imagine. His books sell like hotcakes,
and I daresay he lives comfortably because of that.
Could people have found this information on their own? Absolutely. But are
they willing to buy Mr. Lesko's books if it will save them hours and hours
of trial and error research? You bet they will.
If the idea of writing ebooks for fun and profit appeals to you, the absolute
best guide on the Web for how to create, publish and sell your own ebook
is "Make Your Knowledge Sell!" This ebook is so packed with information,
you'll be biting at the bit to start writing before you're even a quarter of
the
way through it. Even visiting the product's Web site alone will provide you
with ideas. You can check out "MYKS!" here:
http://myks.sitesell.com/writeangles.html
Another *excellent* resource on this topic is Neil Shearing's "Internet
Success Blueprint." Written for Internet marketers, it is a
superb step-by-step guide to developing and writing ebooks that we
non-marketing type writers could definitely learn from. From
selecting topics to choosing an electronic publishing format for your
books--plus guiding you through the ebook marketing process--this
one's about as complete as you'll find online. Plus, it's a fun
read. Read more about Neil's book here:
http://scamfreezone.com .cgi/176198
If you love to write and want to make your living from it, I
strongly believe that ebooks are a fantastic way to go.
Here's to your writing success!
-------------------------
ABOUT THE AUTHOR
Mary Anne Hahn is editor and publisher of WriteSuccess, the
free biweekly ezine of ideas, information and inspiration for
people who want to pursue SUCCESSFUL full-time writing careers.
To subscribe, mailto:writesuccess-subscribe@yahoogroups.com .
To say that I read a lot is perhaps one of the greatest
understatements of all time. I read chronically, obsessively.
Articles, books, magazines, newspapers, newsletters--you name it.
Whenever I am alone, if I'm not actually writing something, I make
certain I have something to read with me. I carry a large purse
precisely for this purpose; my partner, John, calls the one I hoist
on my shoulder these days "carryon luggage," which should give you
some idea of its size :-).
Although I have a great love for novels, most of my recent reading
involves topics that inform and/or inspire. Of special interest to
me is anything that can show me new ways (or new slants on old ways)
for writers to make a comfortable living using their skills, things
that I can share with the readers of my ezine, WriteSuccess.
One area that continues to look especially promising and profitable
for writers is ebook writing and publishing.
For readers, the convenience of ebooks can't be beat; you can
purchase your book and be reading it moments later without getting up
from your PC or Mac.
For writers, benefits abound. Ebooks are relatively inexpensive and
easy to publish. You don't need to shop around for an agent.
There's no yearlong wait between having your manuscript accepted and
seeing it in print. And you can do some neat things with ebooks that
you can't with the traditional print variety--include your own clip
art and graphics, add hypertext links right in the pages of your book
that take you readers to related Web sites, and other fun online
stuff.
You can't just slap an ebook together and expect to find an instant
road to riches, however. Finding and developing a book on a topic
that people care about, and will pay for, is key. You will also need
to decide whether to self-publish, or go through an ebook publisher.
And the success of your ebook lies in how willingly, and how well,
you market it.
Probably the most sought-after type of ebooks, and hence the most
profitable avenue you can pursue, are the ones that contain information.
These run the gamut as far as content, from how to develop a gorgeous
perennial garden to how to balance one's work and family life. If people
are passionate about the topic, and feel it will enhance their lives, they
will buy a book about it.
You say that this information is already readily available for free? You're
right, much of it is. But if you write engagingly and well, and if you can
save people hours of searching and sifting through useless information in
order to find what will help them, then you can sell your ebook. Do the
research for them, include the best links in your ebook, and you have
something of great value to offer.
Let's take a look at a real life example: Matthew Lesko. For those who
haven't heard of him, he has put together over 70 books on how individuals
and businesses can find free US government money, grants and cash loans
to finance nearly any venture you can imagine. His books sell like hotcakes,
and I daresay he lives comfortably because of that.
Could people have found this information on their own? Absolutely. But are
they willing to buy Mr. Lesko's books if it will save them hours and hours
of trial and error research? You bet they will.
If the idea of writing ebooks for fun and profit appeals to you, the absolute
best guide on the Web for how to create, publish and sell your own ebook
is "Make Your Knowledge Sell!" This ebook is so packed with information,
you'll be biting at the bit to start writing before you're even a quarter of
the
way through it. Even visiting the product's Web site alone will provide you
with ideas. You can check out "MYKS!" here:
http://myks.sitesell.com/writeangles.html
Another *excellent* resource on this topic is Neil Shearing's "Internet
Success Blueprint." Written for Internet marketers, it is a
superb step-by-step guide to developing and writing ebooks that we
non-marketing type writers could definitely learn from. From
selecting topics to choosing an electronic publishing format for your
books--plus guiding you through the ebook marketing process--this
one's about as complete as you'll find online. Plus, it's a fun
read. Read more about Neil's book here:
http://scamfreezone.com .cgi/176198
If you love to write and want to make your living from it, I
strongly believe that ebooks are a fantastic way to go.
Here's to your writing success!
-------------------------
ABOUT THE AUTHOR
Mary Anne Hahn is editor and publisher of WriteSuccess, the
free biweekly ezine of ideas, information and inspiration for
people who want to pursue SUCCESSFUL full-time writing careers.
To subscribe, mailto:writesuccess-subscribe@yahoogroups.com .
Senin, 18 April 2011
A Perfect Mothers Day Gift: Publish Your Mom's Story As An E
by: Wayne Perkins
The Perfect Mothers Day Gift: Publish Mom's Story As An E-book
Mothers have always have been giving their lives unselfishly for their families. In the past few decades many have had to juggle careers, familes and households. Mothers do not receive the income or accolades of major sports figures and nobody is writing about Mothers and their positive contributions.
With new technological advances over the years in e-book publishing, it is now possible to publish an e-book about your Mom and present it for the world to see.
It will cost you a little time but it won't cost you money. This gift is what your Mother really wants. What is an E-book?
An e-book is simply a digital file or collection of files that, when put together and published, tells a story.
Four major advantages of publishing this way are:
1. An e-book can be 5 pages long or 500 pages long. There is no longer a need to conform to requirements of book wholesalers and distributors.
2. The author can add sound, photographs and even video to the e-book.
3. An e-book is always a work in progress. The author can add, delete, and change the story in a matter of minutes. Your Mother's story can grow in size over the years.
4. E-books are easily distributed to relatives across the country and those living in other countries. Here are 5 simple steps to help you make this Mothers Day, her very best. 1. Create your e-book just like you would create any document. You do not need any special formatting.
2. Save your e-book as in Microsoft word as a doc. File...text file...and/or html file
3. Set up an account with Infopost.com. They will host your file and give you a free website page to include your description, reviews, pricing and any other information.
If you want to offer your Mother's story for free designate a "Price" of 0.00
Or you can set a price for it and earn some money. Infopost will take credit card payments for your sales if you wish nd give you an 80 percent royalty on each sale
Infopost.com is located at:
http://www.infopost.com
4. Follow the directions on listing your e-book, including the description, sample chapter (if you have a large e-book) and then up-load your e-book to Infopost.com. Make sure you include your author name and book title under "keywords" when prompted. Once you fill in the online forms that ask you for pricing and description information, you can post a similar book or hit the browse button on the Infopost page to find and upload your e-book file from your hard disk.
You will then be issued an URL or Internet address of your Mother's story description page.
5. Copy and paste the URL of your e-book description page to your e-mail signature and register the URL with all of you friends and relatives. You can even register you description with major search engines.
Search Engine Listings
------------------------------------
http://www.searchenginewatch.com
http://www.jimtools.com
http://www.urlsubmitter.com
E-book Marketing Necessities ------------------------------------------------
You will find 3 great e-book marketing tips at the following URL.
http://wwww.wayneperkins.net/ebooks/threetips.html
Learn how to "Write & Sell Your First E-books" with a free teleseminar at:
http://www.wayneperkins.net/ebooks/write.html
E-book Publishing Resources: --------------------------------------------------
E-book sellers to sign up with if you have no website.
http://www.booklocker.com
http://www.booksurge.com
http://www.infopost.com
http://www.wayneperkins.net/ebooks/excerpte.html
Congratulations! You are now an official E-book author. Your Mother will be proud!
END
Wayne Perkins is the best selling author of "A Cheap and Easy Guide to Self-publishing E-books and offers free teleseminars at: http://www.wayneperkins.net/ebooks/write.html mailto:wayne@wayneperkins.net
The Perfect Mothers Day Gift: Publish Mom's Story As An E-book
Mothers have always have been giving their lives unselfishly for their families. In the past few decades many have had to juggle careers, familes and households. Mothers do not receive the income or accolades of major sports figures and nobody is writing about Mothers and their positive contributions.
With new technological advances over the years in e-book publishing, it is now possible to publish an e-book about your Mom and present it for the world to see.
It will cost you a little time but it won't cost you money. This gift is what your Mother really wants. What is an E-book?
An e-book is simply a digital file or collection of files that, when put together and published, tells a story.
Four major advantages of publishing this way are:
1. An e-book can be 5 pages long or 500 pages long. There is no longer a need to conform to requirements of book wholesalers and distributors.
2. The author can add sound, photographs and even video to the e-book.
3. An e-book is always a work in progress. The author can add, delete, and change the story in a matter of minutes. Your Mother's story can grow in size over the years.
4. E-books are easily distributed to relatives across the country and those living in other countries. Here are 5 simple steps to help you make this Mothers Day, her very best. 1. Create your e-book just like you would create any document. You do not need any special formatting.
2. Save your e-book as in Microsoft word as a doc. File...text file...and/or html file
3. Set up an account with Infopost.com. They will host your file and give you a free website page to include your description, reviews, pricing and any other information.
If you want to offer your Mother's story for free designate a "Price" of 0.00
Or you can set a price for it and earn some money. Infopost will take credit card payments for your sales if you wish nd give you an 80 percent royalty on each sale
Infopost.com is located at:
http://www.infopost.com
4. Follow the directions on listing your e-book, including the description, sample chapter (if you have a large e-book) and then up-load your e-book to Infopost.com. Make sure you include your author name and book title under "keywords" when prompted. Once you fill in the online forms that ask you for pricing and description information, you can post a similar book or hit the browse button on the Infopost page to find and upload your e-book file from your hard disk.
You will then be issued an URL or Internet address of your Mother's story description page.
5. Copy and paste the URL of your e-book description page to your e-mail signature and register the URL with all of you friends and relatives. You can even register you description with major search engines.
Search Engine Listings
------------------------------------
http://www.searchenginewatch.com
http://www.jimtools.com
http://www.urlsubmitter.com
E-book Marketing Necessities ------------------------------------------------
You will find 3 great e-book marketing tips at the following URL.
http://wwww.wayneperkins.net/ebooks/threetips.html
Learn how to "Write & Sell Your First E-books" with a free teleseminar at:
http://www.wayneperkins.net/ebooks/write.html
E-book Publishing Resources: --------------------------------------------------
E-book sellers to sign up with if you have no website.
http://www.booklocker.com
http://www.booksurge.com
http://www.infopost.com
http://www.wayneperkins.net/ebooks/excerpte.html
Congratulations! You are now an official E-book author. Your Mother will be proud!
END
Wayne Perkins is the best selling author of "A Cheap and Easy Guide to Self-publishing E-books and offers free teleseminars at: http://www.wayneperkins.net/ebooks/write.html mailto:wayne@wayneperkins.net
A Perfect Fathers Day Gift: Publish Dad's Story As An E-book
by: Wayne Perkins
From Normandy to Funafuti, from the warehouse to the
boardroom, fathers have been giving their lives unselfishly for their
families.
The movie Peal Harbor has just come out and helps remind us that our
Fathers are very special people. They will give their lives for their
loved ones.
With new technological advances over the years in e-book publishing,
it is
now possible to publish an e-book about your Dad, and present it for
the
world to see.
It will cost you a little time but it won't cost you any money. This
gift is
the perfect gift for honoring Dad.
What is an E-book?
--------------------------
An e-book is simply a digital file or collection of files that, when
put
together and published, tells a story or may teach you a lesson or a
skill.
Four major advantages of publishing this way are:
1. An e-book can be 5 pages long or 500 pages long. There is no
longer a
need to conform to requirements of book editors, wholesalers and
distributors. You are the boss!
2. The author can add sound, photographs and even video to the e-book.
3. An e-book is always a work in progress. The author can add,
delete, and change the story in a matter of minutes. Your Dad's story
can grow in
size over the years.
4. E-books are easily distributed to relatives across the country and
those
living in other countries.
What better way to give thanks and tribute to our Dad's than to tell
his story?
Every year you can add to the story and create a legacy for your
children and grandchildren. You can add stories daily if that is what
you wish!
Isn't this better than giving him a tie or barbecue mittens?
----------------------------------------------------------------------
------
How do I create an E--book? I am not a technical person!
----------------------------------------------------------------------
-------
Here are 5 simple steps to help you make this Dad's Day, her very
best.
1. Create your e-book just like you would create any document. You do
not need any special formatting.
2. Save your e-book in Microsoft word as a doc. File a text
file and/or html file. ( An ASCII text file is the printing that you
use in the body of your e-mail. People can read it on any computer
located around the world)
If you are using Microsoft Word, you would "save as" text or .txt.
3. Set up an account with Infopost.com. They will host your file and
give
you a free website page to include your description, reviews, pricing
and
any other information. You may also post this story to your own
website if you wish.
If you want to offer your Dad's story for free, designate a "Price"
of 0.00.
Or you may set a price for it and earn some money. Infopost will
accept
credit card payments for your sales and pay you an 80 percent
royalty on each sale!
Infopost.com is located at:
http://www.infopost.com
4. Look for a link on the top of the page that reads, "Post Info."
Follow the directions on listing your e-book, including the
description,
sample chapter (if you have a large e-book) and then follow the
simple directions to up-load your e-book to Infopost.com.
Make sure you include your author name and book title
under "keywords" when prompted. Once you fill in the online forms
that ask you for pricing and description information, you can post a
similar book or hit the browse button on the Infopost page to find
and upload your e-book file from your hard disk.
You will then be issued an URL or Internet address of your Dad's story
description page.
5. Copy and paste the URL of your e-book description page to your e-
mail
signature and send the URL to all of you friends and relatives. You
may even register you Infopost description page with major search
engines.
What about Using Search Engines to Blast My Dad's Story to the World?
----------------------------------------------------------------------
--------------------------
You can accomplish this process for free by using the following
resources:
http://www.searchenginewatch.com
http://www.jimtools.com
http://www.urlsubmitter.com
Are There Other Ways To Promote My Dad's Story Without Using Search
Engines?
Yes, if you would like to market your Dad's story to the world you
will find all free e-book marketing resources at:
http://www.wayneperkins.net/ebooks hreetips.html
Summary:
----------------------------
Now is the time to give your Dad something he will cherish forever.
The process of writing the book will be therapeutic for you as well.
Congratulations! You are now an official E-book author and your Dad
will be honored on-line forever!
Your Dad will be proud.
Happy Father's Day.
About the Author
Wayne Perkins is the best selling author of "A Cheap and Easy Guide to
Self-publishing E-books" and offers consulting for e-book authors.
http://www.wayneperkins.net/offer/art.html
mailto:wayne@wayneperkins.net
From Normandy to Funafuti, from the warehouse to the
boardroom, fathers have been giving their lives unselfishly for their
families.
The movie Peal Harbor has just come out and helps remind us that our
Fathers are very special people. They will give their lives for their
loved ones.
With new technological advances over the years in e-book publishing,
it is
now possible to publish an e-book about your Dad, and present it for
the
world to see.
It will cost you a little time but it won't cost you any money. This
gift is
the perfect gift for honoring Dad.
What is an E-book?
--------------------------
An e-book is simply a digital file or collection of files that, when
put
together and published, tells a story or may teach you a lesson or a
skill.
Four major advantages of publishing this way are:
1. An e-book can be 5 pages long or 500 pages long. There is no
longer a
need to conform to requirements of book editors, wholesalers and
distributors. You are the boss!
2. The author can add sound, photographs and even video to the e-book.
3. An e-book is always a work in progress. The author can add,
delete, and change the story in a matter of minutes. Your Dad's story
can grow in
size over the years.
4. E-books are easily distributed to relatives across the country and
those
living in other countries.
What better way to give thanks and tribute to our Dad's than to tell
his story?
Every year you can add to the story and create a legacy for your
children and grandchildren. You can add stories daily if that is what
you wish!
Isn't this better than giving him a tie or barbecue mittens?
----------------------------------------------------------------------
------
How do I create an E--book? I am not a technical person!
----------------------------------------------------------------------
-------
Here are 5 simple steps to help you make this Dad's Day, her very
best.
1. Create your e-book just like you would create any document. You do
not need any special formatting.
2. Save your e-book in Microsoft word as a doc. File a text
file and/or html file. ( An ASCII text file is the printing that you
use in the body of your e-mail. People can read it on any computer
located around the world)
If you are using Microsoft Word, you would "save as" text or .txt.
3. Set up an account with Infopost.com. They will host your file and
give
you a free website page to include your description, reviews, pricing
and
any other information. You may also post this story to your own
website if you wish.
If you want to offer your Dad's story for free, designate a "Price"
of 0.00.
Or you may set a price for it and earn some money. Infopost will
accept
credit card payments for your sales and pay you an 80 percent
royalty on each sale!
Infopost.com is located at:
http://www.infopost.com
4. Look for a link on the top of the page that reads, "Post Info."
Follow the directions on listing your e-book, including the
description,
sample chapter (if you have a large e-book) and then follow the
simple directions to up-load your e-book to Infopost.com.
Make sure you include your author name and book title
under "keywords" when prompted. Once you fill in the online forms
that ask you for pricing and description information, you can post a
similar book or hit the browse button on the Infopost page to find
and upload your e-book file from your hard disk.
You will then be issued an URL or Internet address of your Dad's story
description page.
5. Copy and paste the URL of your e-book description page to your e-
signature and send the URL to all of you friends and relatives. You
may even register you Infopost description page with major search
engines.
What about Using Search Engines to Blast My Dad's Story to the World?
----------------------------------------------------------------------
--------------------------
You can accomplish this process for free by using the following
resources:
http://www.searchenginewatch.com
http://www.jimtools.com
http://www.urlsubmitter.com
Are There Other Ways To Promote My Dad's Story Without Using Search
Engines?
Yes, if you would like to market your Dad's story to the world you
will find all free e-book marketing resources at:
http://www.wayneperkins.net/ebooks hreetips.html
Summary:
----------------------------
Now is the time to give your Dad something he will cherish forever.
The process of writing the book will be therapeutic for you as well.
Congratulations! You are now an official E-book author and your Dad
will be honored on-line forever!
Your Dad will be proud.
Happy Father's Day.
About the Author
Wayne Perkins is the best selling author of "A Cheap and Easy Guide to
Self-publishing E-books" and offers consulting for e-book authors.
http://www.wayneperkins.net/offer/art.html
mailto:wayne@wayneperkins.net
